Boxed Water Is Better | Jurassic World Partnership Audio

Challenge: When you think of product tie-ins with movies about rampaging dinosaurs, you naturally think of store-bought packaged water. Believe it or not though, there are some people our there who don't. (Odds are they think about margaritas, and who can blame them?) So how do we reach these people—using nothing but audio?

​Solution: Just have fun with it. No attempts to make literal links between what went on in any of the Jurassic Park movies and Boxed Water. Not exactly Sly Stallone and ham, is it?

​Result: A series of successful audio spots that ran online and on air in the Midwest, driving consumers to Meijer supermarkets for limited edition Jurassic World-themed cartons of Boxed Water.